This is a Be@rbrick series 30, cute Rascal, size 100%
The whole series 30 can be found here: http://www.bearbrick.com/2010.html
The first figure was released 27 May 2001 as a free gift to visitors of the World Character Convention 12 in Tokyo. Since then Bearbricks have been released in several different sizes using a variety of materials, including wood, felt, and glow-in-the-dark plastic.
The standard size is seven centimeters high, and these figures are referred to as 100% Bearbricks. Other Bearbricks are named for their size relative to the standard: 50% are four centimeters high, 70% are five centimeters high, 400% are 28 centimeters high, and 1000% are 70 centimeters high. A 200% size chogokin Bearbrick has also been produced standing 14 centimeters tall.
Bearbricks differ from their predecessor Kubricks, in that each series includes 12 to 31 figures in different themes, which are constant from series to series:
Jellybean, Pattern, and Flag Bearbricks
Horror and SF Bearbricks
Cute and Animal Bearbricks
Basic, a solid-color figure with a letter in a second color on its chest; when all nine figures are placed in a row, they spell the word Bearbrick.
Jellybean, a solid-color figure molded in translucent plastic.
Pattern, a figure with a patterned deco that may range from polka dots to patterns designed by artist and designer Charles Eames.
Flag, a figure painted as a nation’s flag.
Horror, a figure with a theme based upon a well-known horror film, or other source in the horror genre.
SF (an abbreviation of science fiction), a figure with a theme based upon a science fiction source, often a film.
Cute, a figure which visually represents the concept of cuteness.
Animal, a figure which depicts an actual animal.
Artist: two figures, each designed by a visual artist.
Hero: this category was introduced in series 21, and consists of superheroes from DC comics.
Bearbricks are most often sold individually in “blind box” assortments, in which figures are packed in small boxes, and the only way to know which particular figure is inside a particular box is to purchase and open the box. The box states the frequency of each figure in percentages: Basic, 14.58 percent; Jellybean, 11.45 percent; Pattern, 11.45 percent; Flag 9.37 percent; Horror, 9.37 percent; SF, 10.41 percent; Cute, 13.54 percent; Animal, 8.33 percent; Hero, 7.29 percent; first Artist, 4.16 percent; and second Artist, 1.04 percent. While many retailers sell Bearbricks in blind boxes, each for the same price, other retailers calculate the frequency of the figures, and sell them at prices that vary accordingly; in this instance, the Basic figure would be the least expensive, as it occurs most often in a case, and the second of the two Artist figures would be the most expensive, as it occurs least often in a case. The figures most valued by collectors are “chase” figures, which are unannounced and not shown in advertisements or on the box alongside other figures in the series.
Within these pre-determined ratios, Bearbricks are produced in limited numbers, and not re-released. They are highly collectible, and predominantly collected by adults. Their packaging states that the figures are adult collectibles, not toys, and recommends them to collectors 15 years or older.